By Ian Williams | 8 March, 2021
1. Outline
1.1. About
The ValuSector LUXURY is focused on the awareness of ‘bling’ or luxury services and products within and from Silva.
It can be represented as a ValueLine Silva°Lux.
This matta is to initiate Silva°Lux and the needed services.
1.2. Source
Person name: Ian Williams
Organisation name:
Date in: 2021-01-20
1.3 Seconded
Person name:
Organisation name:
Date:
1.4 Status
Lifecycle: fragma
2. Sponsors
Sponsoring this Matta
3. Organisation
3.1 Tags
Tags:
3.2 Up- and downlines
Upline mattas:
Downline mattas:
3.3 Taskas
Taskas:
3.4 References
ValueLines: Silva°Lux
ValuSectors: LUXURY
3.5 Other docs
Associated documents
3.5 Working parties
3.6 Legal
Legal parent/lead:
4. Rationale
The reason - as points - behind this matta
The Market:
- ‘Bling’ and ‘luxury’ are important components in attracting talent, finance, wealthy people, increasing tourism.
- The market is increasing
The SilvaRing:
- Silva has luxury products such as watches, pianos, fashion.
Providers / Manufactures:
- More marketing is beneficial for all.
Supporting the Lux Provider community:
- A catalog - or the presentation of what is available - can help support common marketing efforts, upmarketing, upselling, cross-selling.
- A ‘State-of-the-Nation’ Report can be benficial for involved parties (incl. politics) in detecting what needs to be done, improved, etc.
Silva services:
- A dedicated Line - as a handle - supports cross-pollination activities with other Lines.
- The focus on Luxury creates an awareness which can support the discovery or development of new luxury products or services.
- It might be that the Federal States already have their own Luxury catalogs for their own areas. This Line can be used as a handle to pool them together for the Silva area.
5. Detailed description
5.1 Situation now
- No area
- No central catalog
- Community for marketing?
5.2 Ideal situation in the future
- Focused Silva°Lux
- DB of providers, °Pages
- Mapping
- Communities
- Si°Lux Marketing Days
- Integration in Silva°Magic, Silva°Events
- Membership services
- Services for the rich i.e. Assistant/Conciege
6. User segments
Which users / user segments are directly affected?
Individuals - Silvaners
- Knowledge of the °Lux catalog and services.
Agents / Resellers / Affiliates
- That they know of °Lux and can place it in their portfolio
Silva°Face
- That luxury is here to experience
General Providers / Manufacturers
- That they know of the °Lux service
- That they can cross-sell and up-sell
Lux manufacturers and providers
- Marketing channels
- More turnovers
- Brand placement
7. Core topics
- Silva°Lux Line definition
- SxLux services supporting the Line
- Si°Lux °Face portfolio definition
- Sponsors
- Silva°Pages - Catalog of manufactures and providers
- LuxDB - Collecting data, market survey
- LuxMap - Mapping
- State-of-Si°Lux-2021 - Status report
- Si°Lux Days
8. Cross pollination
Which ValueLines are touched?
- Silva°Bridge - Services for location and partnering.
- Silva°Cap - Capital/Finance industry in Silva
- Silva°Events - Events in Silva
- Silva°Film - Film industry in Silva (Silvawood)
- Silva°Magic (Tourism - The magical things to be found in Silva.
- Silva°Tech - Tech industry in Silva
- Silva°Wear - Fashion industry in Silva
- and others
9. Operative targets
What has to be done, what services are needed?
TODO: See the core topics above and rewrite core topics and following text
Establish:
- Catalog of brands, manufactures and providers.
- Partner network
- More brand awareness.
- Mapping
- 3rd party brand assets repository for media activities
Generate:
- State-of-Lux report
- What is missing
- Catalog of new services
10. What’s the mehrwert
What is the prime value or advantages for the user segments?
For the individual / Silvaner:
- More variety in products and services
- Be proud - That the belong to a great area.
For the rich:
- More reasons to visit or live in Silva
For the collective:
- In the longterm better services
- More opportunities
For Silva partners:
- Brand placement
- Improved ecosystem
- Marketing channels
- Networking
- Community
For Silva:
- Marketing handle
- Spectrum of add-ons for new services
- Makes Silva more attractive
For the Federal States:
- Enhancement to existing services
- Upmarketing of excellence
- Marketing ploy to piggy back
- Improved image on the market
For Germany:
- Better cluster of excellence
For Europe:
- TBD
11. Changeability
11.1 Speed
Personal viewpoint, 1 - 3, where 1 is high
Priority: 2
Human life in danger?: No
Low hanging fruit: No
11.2 Timeframe
- Ideal start:
- Ideal end:
11.3 Weight
Inertia - Amount of energy needed for change = 5 (Dingy/Easy) | 10 (Speed board) | 20 (Sailing) | 35 (Motor boat) | 70 (Holiday ship) | 100 (Tanker/very very long and effort)
Inertia: 50
No of orgs involved:
12. Notes
Sketches, planning notes, calculations, etc.
12.1 Name
The name stub ‘Lux’ is an abbreviation of Luxury, but it is also the unit of illuminance i.e. the brightness of an object. This is used here as a playful reference to the brightness of ‘luxury’ - that the brighter it is, the more ‘money’ it will atract, and vice versa.