Silva°Lux

Luxury in Silva

By Ian Williams | 8 March, 2021

1. Outline

1.1 About

Silva°Lux is all about the ValuSector ‘bling’ or luxury services and products within and from Silva.

Background information incl. rationale for this line can be read below.

1.2 Facts

TBD

& Notables

1.3 Other references

Services for this line: SxLux.

ValuSector; LUXURY

1.4 Posters

Wall-Poster: TBD


2. Sponsors

The following sponsors are supporting the services on this Line:


3. Crossings

Cross Lines:


4. Overview

TBD: More details, state of nation.


5. Heritage

TBD


6. Directory

6.1 Product Manufacturers

Watch

TBD

Pianos

TBD

Meister Instruments

TBD

6.2 Services Providers

Touristic

TBD

Assistant services

TBD

Clubs

TBD

Cars

TBD

House personal

TBD

Flight

TBD

Security - Personal

TBD


7. Background

7.1 Name

The name stub ‘Lux’ is an abbreviation of Luxury, but it is also the unit of illuminance i.e. the brightness of an object. This is used here as a playful reference to the brightness of ‘luxury’ - that the brighter it is, the more ‘money’ it will atract, and vice versa.

7.2 Rationale

The rationale for the Line Silva°Lux are many:

  • ‘Bling’ and ‘luxury’ are important components in attracting talent, finance, wealthy people, increasing tourism.
  • Silva has luxury products such as watches, pianos, fashion, where more marketing is beneficial for all.
  • A catalog - or the presentation of what is available - can help support common marketing efforts, upmarketing, upselling, cross-selling.
  • A dedicated Line - as a handle - supports cross-pollination activities with other Lines.
  • A ‘State-of-the-Nation’ Report can be benficial for involved parties (incl. politics) in detecting what needs to be done, improved, etc.
  • The focus on Luxury creates an awareness which can support the discovery or development of new luxury products or services.
  • It might be that the Federal States already have their own Luxury catalogs for their own areas. This Line can be used as a handle to pool them together for the Silva area.