By Ian Williams | 11 March, 2021
1. Outline
1.1. About
Silva ‘Face’ is focused on how the world sees Silva - from within, in Germany, in Europe and the World.
Define the profile for Silva.
1.2. Source
Person name: Ian Williams
Organisation name:
Date in: 2021-03-11
1.3 Seconded
Person name:
Organisation name:
Date:
1.4 Status
Lifecycle: fragma
2. Sponsors
Sponsoring this Matta
3. Organisation
3.1 Tags
Tags:
3.2 Up- and downlines
Upline mattas:
Downline mattas:
3.3 Taskas
Taskas:
3.4 References
ValueLines:
ValuSectors:
3.5 Other docs
Associated documents
3.5 Working parties
3.6 Legal
Legal parent/lead:
4. Rationale
The reason - as points - behind this matta
- Silva needs a profile - a face.
- To sell the area, it’s best to have a clear profile as to what you are.
- The more clearer we are, the better our offer to the world can be.
- People get attracted to a clear profile.
- The clearer we are in ‘what we are’ the better it is for all participants.
- Better marketing, better use of advertising.
5. Detailed description
5.1 Situation now
- No area
- No profile
5.2 Ideal situation in the future
- Clear area
- Clear profile of what Silva is
- Clear profile of USPs
- Clear profiles - faces - to market
- People living here understand them
- Agents understand them
6. User segments
Which users / user segments are directly affected?
- Federal States and City marketing agencies
- Agents for the area
- The Media
7. Core topics
- Baseline structure to work from
- Definition of Faces
- Establish ValuLines
- Concensus
- Services for ValuLines
- Boost Programs
- Use as handle for marketing
- Communities driving Faces and vice-versa
8. Cross pollination
Which ValueLines are touched?
- Silva°Arts - The arts world in Silva
- Silva°Cap - Capital/Finance industry in Silva
- Silva°Events - Events in Silva
- Silva°Film - Film industry in Silva (Silvawood)
- Silva°Lux - Bling and luxury in Silva
- Silva°Tech - Tech industry in Silva
- Silva°Wear - Fashion industry in Silva
- and others
9. Operative targets
What has to be done, what services are needed?
Establish:
- A guiding framework for operations.
- A guiding body
- Operational structure
- Worldwide measurement metrics
- etc
Run:
- Agent network
- Events
- Magazine
10. What’s the mehrwert
What is the prime value or advantages for the user segments?
For the individual:
- Understand the Face, the memes
- Belonging to the area
- More jobs and opportunities
For the collective:
- Communicating the memes, the USPs
- More capital in the area
For Silva partners:
- Driving the Ecosystem
- More belonging to a Community
- Attraction of talent
- Brand placement
- More opportunities
For Silva:
- Clear Faces for marketing and Sein
- Marketing handles
- Making the area more attractive
- Better placement on comparison lists world wide.
For the Federal States:
- Enhancement to existing services
- Upmarketing of excellence
- Marketing ploy to piggy back
- Improved image on the market
- Making the areas more attractive
- More tourism, people moving here
- More taxes
- Local area development
For Germany:
- Boost for the area
- Better cluster of excellence
- Improvement in GDP
For Europe:
- Improved cluster
- Making Europe more attractive
11. Changeability
11.1 Speed
Personal viewpoint, 1 - 3, where 1 is high
Priority:
Human life in danger?: No
Low hanging fruit: No
11.2 Timeframe
- Ideal start:
- Ideal end:
11.3 Weight
Inertia - Amount of energy needed for change = 5 (Dingy/Easy) | 10 (Speed board) | 20 (Sailing) | 35 (Motor boat) | 70 (Holiday ship) | 100 (Tanker/very very long and effort)
Inertia: 100
No of orgs involved:
12. Notes
Sketches, planning notes, calculations, etc.
Marketing concept:
- The Face is what people see
- It amplifies what Silva is i.e. use the power symbol °Face
- Question - Silva°Face or Silva°Faces? A persons face changes depending on the makeup, or an actor depending on the stage/play they are in.
- Use as a marketing handle? - Our face is the same - integrity, flexibility, power, networked, efficient, fresh, cultured, creative - but changes depending on which world stage we act on.