By Ian Williams | 14 March, 2021
1. Outline
1.1. About
Establish the concept of Silva being a service hub to the rest of Germany, to Europe and the World.
It is a part of the Silva°Bridge concept - of being a bridge for foreign customers to the largest single market in the world, to the eastern block, to the UK.
1.2. Source
Person name: Ian Williams
Organisation name:
Date in: 2021-02-11
1.3 Seconded
Person name:
Organisation name:
Date:
1.4 Status
Lifecycle: fragma
2. Sponsors
Sponsoring this Matta
3. Organisation
3.1 Tags
Tags:
3.2 Up- and downlines
Upline mattas:
Downline mattas:
3.3 Taskas
Taskas:
3.4 References
ValueLines: Silva°Bridge
ValuSectors:
3.5 Other docs
Associated documents
3.5 Working parties
3.6 Legal
Legal parent/lead:
4. Rationale
The reason - as points - behind this matta
- To create a prime easy-to-market USP of the area.
- The ‘Service’ industry in the UK is now driving 71% of the GDP and increasing: Services attract ‘more services’.
- The meme ‘Services’ can be applied to Silva with its strong Media, Film, Freight, Tourism, Events, Education, Fashion, Software, Tech industries.
- To create communities to enhance cross and deep pollination for more services.
5. Detailed description
5.1 Situation now
- No consolidated area
- What USP does the area have?
Marketing
- Every Federal State and city does marketing
- Agents via the GTAI, and others
5.2 Ideal situation in the future
- Meme “Services Hub” is widely used
- Have KPIs - to use of term
- Marketing video
- Marketing, affiliate network services
- General awareness of the concept within Silva
- SilvaAgents - Agent network across the world. Build on GTAI, on Alumni, Federal States agencies - use concept
6. User segments
Which users / user segments are directly affected?
- State Agencies
- Agents
- The Media
7. Core topics
- Service Catalog
- Mapping to Silva°Pages.
- Hot and Cold Service Maps
- Meme Concept - White Paper
8. Cross pollination
Which ValueLines are touched?
- Silva°Arts - The arts world in Silva
- Silva°Cap - Capital/Finance industry in Silva
- Silva°Events - Events in Silva
- Silva°Film - Film industry in Silva (Silvawood)
- Silva°Lux - Bling and luxury in Silva
- Silva°Tech - Tech industry in Silva
- Silva°Wear - Fashion industry in Silva
- and others
9. Operative targets
What has to be done, what services are needed?
Establish:
- Concept
- A ring of partners, USP assets.
- Marketing assets
- Communities
Run:
- Dissemination across all channels, especially abroad.
Map:
- Hot and cold catalog for marketing, for political steering, for Startup Scouting.
10. What’s the mehrwert
What is the prime value or advantages for the user segments?
For the individual:
- More jobs opportunities
- Longterm - better infrastructure and services
For the collective:
- More opportunities
- Richer ecosystem on services
For organisations:
- More talent
- More opportunities
For the Federal States:
- More taxes
- Success for the marketing
For Germany:
- Better cluster of excellence
For Europe:
- A better hub
11. Changeability
11.1 Speed
Personal viewpoint, 1 - 3, where 1 is high
Priority:
Human life in danger?: No
Low hanging fruit: No
11.2 Timeframe
- Ideal start:
- Ideal end:
11.3 Weight
Inertia - Amount of energy needed for change = 5 (Dingy/Easy) | 10 (Speed board) | 20 (Sailing) | 35 (Motor boat) | 70 (Holiday ship) | 100 (Tanker/very very long and effort)
Inertia: 100
No of orgs involved:
12. Notes
Sketches, planning notes, calculations, etc.