By Ian Williams | 14 March, 2021
1. Outline
1.1. About
The ‘Bridge’ is a portfolio of services helping enterprises abroad to gain entry to the European market and to the eastern block via Silva.
1.2. Source
Person name: Ian Williams
Organisation name:
Date in: 2021-01-20
1.3 Seconded
Person name:
Organisation name:
Date:
1.4 Status
Lifecycle: fragma
2. Sponsors
Sponsoring this Matta
3. Organisation
3.1 Tags
Tags:
3.2 Up- and downlines
Upline mattas:
Downline mattas:
3.3 Taskas
Taskas:
3.4 References
ValueLines: Silva°Bridge
ValuSectors:
3.5 Other docs
Associated documents
3.5 Working parties
3.6 Legal
Legal parent/lead:
4. Rationale
The reason - as points - behind this matta
- That marketing the area overseas under the Silcon Vales / Silva banner helps the whole area.
- Having a common catalog of services is beneficial for all.
- A catalog - or the presentation of what is available - can help support common marketing efforts, upmarketing, upselling, cross-selling.
- A dedicated Line - as a handle - supports cross-pollination activities with other Lines.
- A catalog can be used to spawn new services for partners.
- A ‘State-of-the-Nation’ can be benficial for involved parties (incl. politics) in detecting what needs to be done, improved, etc.
- It might be that the Federal States already have their own service catalogs for their own areas. This Line can be used as a handle to pool them together.
5. Detailed description
5.1 Situation now
- Every Federal State and city does marketing
- Agents via the GTAI, and others
- No consolidated area
5.2 Ideal situation in the future
- The area is being marketed as well as under the Silicon Vales meme.
- SilvaAgents - Agent network across the world. Build on GTAI, on Alumni, Federal States agencies.
- Bringing the Silicon Vales meme into all the top ‘Silicon’ lists
- Concept of the Silva ServiceHub
- SilvaLife - Magazine about living in Silva
- Marketing video
- Marketing, affiliate network services
- Bot (AI) to help customers
- Have KPIs
- General awareness of the program within Silva
- Being plugged by orgs from within Silva (tradefairs, web, letters)
6. User segments
Which users / user segments are directly affected?
- State Agencies
- Agents
- The Media
7. Core topics
- Concensus of the direction
- Of the processes
- Handle for measuring KPIs
- Content for website
- Marketing assets
- DB of people doing Silicon Vales reports
- Data for positioning Silva on the global stage
- etc
8. Cross pollination
Which ValueLines are touched?
- Silva°Arts - The arts world in Silva
- Silva°Cap - Capital/Finance industry in Silva
- Silva°Events - Events in Silva
- Silva°Film - Film industry in Silva (Silvawood)
- Silva°Lux - Bling and luxury in Silva
- Silva°Tech - Tech industry in Silva
- Silva°Wear - Fashion industry in Silva
- and others
9. Operative targets
What has to be done, what services are needed?
Establish:
- A guiding framework for operations.
- Operational structure
- Worldwide measurement metrics
- etc
Run:
- Agent network
- Events
- Magazine
10. What’s the mehrwert
What is the prime value or advantages for the user segments?
For the individual:
- More jobs opportunities
- Longterm - better infrastructure and services
For the collective:
- More opportunities
- Richer ecosystem on services
For organisations:
- More talent
- More opportunities
For the Federal States:
- More taxes
- Success for the marketing
For Germany:
- Better cluster of excellence
For Europe:
- A better hub
11. Changeability
11.1 Speed
Personal viewpoint, 1 - 3, where 1 is high
Priority:
Human life in danger?: No
Low hanging fruit: No
11.2 Timeframe
- Ideal start:
- Ideal end:
11.3 Weight
Inertia - Amount of energy needed for change = 5 (Dingy/Easy) | 10 (Speed board) | 20 (Sailing) | 35 (Motor boat) | 70 (Holiday ship) | 100 (Tanker/very very long and effort)
Inertia: 100
No of orgs involved:
12. Notes
Sketches, planning notes, calculations, etc.