Events Services

1. Outline

1.1. About

The Silva Line ‘Events’ is focused on providing a catalog of events in the Silva area.

1.2. Source

Person name: Ian Williams

Organisation name:

Date in: 2021-03-11

1.3 Seconded

Person name:

Organisation name:

Date:

1.4 Status

Lifecycle: fragma

2. Sponsors

Sponsoring this Matta

3. Organisation

3.1 Tags

Tags:

3.2 Up- and downlines

Upline mattas:

Downline mattas:

3.3 Taskas

Taskas:

3.4 References

ValueLines:

• Silva°Events
• Silva°Magic

ValuSectors

• ARTS
• EVENTS
• FASHION
• FILM
• LUXURY
• MEDIA
• TECH
• TOURISM

3.5 Other docs

Associated documents

3.5 Working parties

3.6 Legal

Legal parent/lead:

4. Rationale

The reason - as points - behind this matta

• Parts of organisation need access to a collated central pool of events for reports, for planning.
• The Silva Dev Agency needs verified data to successfully support partners in their marketing efforts.
• To provide efficient Silva°Bridge services to customers.
• A catalog - or the presentation of what is available - can help support common marketing efforts, upmarketing, upselling, cross-selling.
• 3rd-Parties can have access to the data
• Silvaner can see what is happening.

5. Detailed description

5.1 Situation now

• No central directory of events
• No sync of events around the ring?
• No special Silva events to profile across the globe

5.2 Ideal situation in the future

• EventDB
• Mapping to Silva°Pages.
• Integration with 3rd party services
• Sync of events around the ring
• Creation of new events
• New events for the world stage

6. User segments

Which users / user segments are directly affected?

• Trade fairs
• Event organisers

7. Core topics

• DB events
• DB organisers
• Sync with federal states
• USPs
• Big plan - diverse sectors
• Hot and cold overview

8. Cross pollination

Which ValueLines are touched?

Nearly all.

9. Operative targets

What has to be done, what services are needed?

Establish:

• Catalog of events, incl. feeds, APIs
• Associated brands, partners.

10. What’s the mehrwert

What is the prime value or advantages for the user segments?

For the individual / EndUser

• More events to choose from
• More culture
• One catalog

For the affluent / LuxUser

• Higher class events

For Providers

• Area is more attractive
• New opportunities
• More marketing possibilities

For the collective

• More networking
• More events to have fun
• Richer ecosystem

For Silva

• Commen catalog
• Marketing handles
• New services
• Face: Special world class events
• Face: Better place to live

For the Federal States

• More taxes
• More talent
• More tourists
• Marketing ploys to piggy back
• Upmarketing of excellence

Germany

• Better placement on the global stage

Europe

• Making Europe more interesting for gigs

11. Changeability

11.1 Speed

Personal viewpoint, 1 - 3, where 1 is high

Priority:

Human life in danger?: No

Low hanging fruit: No

11.2 Timeframe

• Ideal start:
• Ideal end:

11.3 Weight

Inertia - Amount of energy needed for change = 5 (Dingy/Easy) | 10 (Speed board) | 20 (Sailing) | 35 (Motor boat) | 70 (Holiday ship) | 100 (Tanker/very very long and effort)

Inertia: 100

No of orgs involved:

12. Notes

Sketches, planning notes, calculations, etc.

13. Costs