Silva Face

The face of Silva

Von Ian Williams | 11 March, 2021

1. Outline

1.1. About

Silva ‘Face’ is focused on how the world sees Silva - from within, in Germany, in Europe and the World.

Define the profile for Silva.

1.2. Source

Person name: Ian Williams

Organisation name:

Date in: 2021-03-11

1.3 Seconded

Person name:

Organisation name:

Date:

1.4 Status

Lifecycle: fragma


2. Sponsors

Sponsoring this Matta


3. Organisation

3.1 Tags

Tags:

3.2 Up- and downlines

Upline mattas:

Downline mattas:

3.3 Taskas

Taskas:

3.4 References

ValueLines:

ValuSectors:

3.5 Other docs

Associated documents

3.5 Working parties

Legal parent/lead:


4. Rationale

The reason - as points - behind this matta

  • Silva needs a profile - a face.
  • To sell the area, it’s best to have a clear profile as to what you are.
  • The more clearer we are, the better our offer to the world can be.
  • People get attracted to a clear profile.
  • The clearer we are in ‘what we are’ the better it is for all participants.
  • Better marketing, better use of advertising.

5. Detailed description

5.1 Situation now

  • No area
  • No profile

5.2 Ideal situation in the future

  • Clear area
  • Clear profile of what Silva is
  • Clear profile of USPs
  • Clear profiles - faces - to market
  • People living here understand them
  • Agents understand them

6. User segments

Which users / user segments are directly affected?

  • Federal States and City marketing agencies
  • Agents for the area
  • The Media

7. Core topics

  • Baseline structure to work from
  • Definition of Faces
  • Establish ValuLines
  • Concensus
  • Services for ValuLines
  • Boost Programs
  • Use as handle for marketing
  • Communities driving Faces and vice-versa

8. Cross pollination

Which ValueLines are touched?


9. Operative targets

What has to be done, what services are needed?

Establish:

  • A guiding framework for operations.
  • A guiding body
  • Operational structure
  • Worldwide measurement metrics
  • etc

Run:

  • Agent network
  • Events
  • Magazine

10. What’s the mehrwert

What is the prime value or advantages for the user segments?

For the individual:

  • Understand the Face, the memes
  • Belonging to the area
  • More jobs and opportunities

For the collective:

  • Communicating the memes, the USPs
  • More capital in the area

For Silva partners:

  • Driving the Ecosystem
  • More belonging to a Community
  • Attraction of talent
  • Brand placement
  • More opportunities

For Silva:

  • Clear Faces for marketing and Sein
  • Marketing handles
  • Making the area more attractive
  • Better placement on comparison lists world wide.

For the Federal States:

  • Enhancement to existing services
  • Upmarketing of excellence
  • Marketing ploy to piggy back
  • Improved image on the market
  • Making the areas more attractive
  • More tourism, people moving here
  • More taxes
  • Local area development

For Germany:

  • Boost for the area
  • Better cluster of excellence
  • Improvement in GDP

For Europe:

  • Improved cluster
  • Making Europe more attractive

11. Changeability

11.1 Speed

Personal viewpoint, 1 - 3, where 1 is high

Priority:

Human life in danger?: No

Low hanging fruit: No

11.2 Timeframe

  • Ideal start:
  • Ideal end:

11.3 Weight

Inertia - Amount of energy needed for change = 5 (Dingy/Easy) | 10 (Speed board) | 20 (Sailing) | 35 (Motor boat) | 70 (Holiday ship) | 100 (Tanker/very very long and effort)

Inertia: 100

No of orgs involved:


12. Notes

Sketches, planning notes, calculations, etc.

Marketing concept:

  • The Face is what people see
  • It amplifies what Silva is i.e. use the power symbol °Face
  • Question - Silva°Face or Silva°Faces? A persons face changes depending on the makeup, or an actor depending on the stage/play they are in.
  • Use as a marketing handle? - Our face is the same - integrity, flexibility, power, networked, efficient, fresh, cultured, creative - but changes depending on which world stage we act on.

13. Costs