Face: Service Hub

1. Outline

1.1. About

Establish the concept of Silva being a service hub to the rest of Germany, to Europe and the World.

It is a part of the Silva°Bridge concept - of being a bridge for foreign customers to the largest single market in the world, to the eastern block, to the UK.

1.2. Source

Person name: Ian Williams

Organisation name:

Date in: 2021-02-11

1.3 Seconded

Person name:

Organisation name:

Date:

1.4 Status

Lifecycle: fragma

2. Sponsors

Sponsoring this Matta

3. Organisation

3.1 Tags

Tags:

3.2 Up- and downlines

Upline mattas:

Downline mattas:

3.3 Taskas

Taskas:

3.4 References

ValueLines: Silva°Bridge

ValuSectors:

• ARTS
• EDUCATION
• FASHION
• FILM
• LUXURY
• MEDIA
• TECH
• TOURISM

3.5 Other docs

Associated documents

3.5 Working parties

3.6 Legal

Legal parent/lead:

4. Rationale

The reason - as points - behind this matta

• To create a prime easy-to-market USP of the area.
• The ‘Service’ industry in the UK is now driving 71% of the GDP and increasing: Services attract ‘more services’.
• The meme ‘Services’ can be applied to Silva with its strong Media, Film, Freight, Tourism, Events, Education, Fashion, Software, Tech industries.
• To create communities to enhance cross and deep pollination for more services.

5. Detailed description

5.1 Situation now

• No consolidated area
• What USP does the area have?

Marketing

• Every Federal State and city does marketing
• Agents via the GTAI, and others

5.2 Ideal situation in the future

• Meme “Services Hub” is widely used
• Have KPIs - to use of term
• Marketing video
• Marketing, affiliate network services
• General awareness of the concept within Silva
• SilvaAgents - Agent network across the world. Build on GTAI, on Alumni, Federal States agencies - use concept

6. User segments

Which users / user segments are directly affected?

• State Agencies
• Agents
• The Media

7. Core topics

• Service Catalog
• Mapping to Silva°Pages.
• Hot and Cold Service Maps
• Meme Concept - White Paper

8. Cross pollination

Which ValueLines are touched?

• Silva°Arts - The arts world in Silva
• Silva°Cap - Capital/Finance industry in Silva
• Silva°Events - Events in Silva
• Silva°Film - Film industry in Silva (Silvawood)
• Silva°Lux - Bling and luxury in Silva
• Silva°Tech - Tech industry in Silva
• Silva°Wear - Fashion industry in Silva
• and others

9. Operative targets

What has to be done, what services are needed?

Establish:

• Concept
• A ring of partners, USP assets.
• Marketing assets
• Communities

Run:

• Dissemination across all channels, especially abroad.

Map:

• Hot and cold catalog for marketing, for political steering, for Startup Scouting.

10. What’s the mehrwert

What is the prime value or advantages for the user segments?

For the individual:

• More jobs opportunities
• Longterm - better infrastructure and services

For the collective:

• More opportunities
• Richer ecosystem on services

For organisations:

• More talent
• More opportunities

For the Federal States:

• More taxes
• Success for the marketing

For Germany:

• Better cluster of excellence

For Europe:

• A better hub

11. Changeability

11.1 Speed

Personal viewpoint, 1 - 3, where 1 is high

Priority:

Human life in danger?: No

Low hanging fruit: No

11.2 Timeframe

• Ideal start:
• Ideal end:

11.3 Weight

Inertia - Amount of energy needed for change = 5 (Dingy/Easy) | 10 (Speed board) | 20 (Sailing) | 35 (Motor boat) | 70 (Holiday ship) | 100 (Tanker/very very long and effort)

Inertia: 100

No of orgs involved:

12. Notes

Sketches, planning notes, calculations, etc.

13. Costs