Face: Service Hub

Silva as a Service Hub

Von Ian Williams | 14 March, 2021

1. Outline

1.1. About

Establish the concept of Silva being a service hub to the rest of Germany, to Europe and the World.

It is a part of the Silva°Bridge concept - of being a bridge for foreign customers to the largest single market in the world, to the eastern block, to the UK.

1.2. Source

Person name: Ian Williams

Organisation name:

Date in: 2021-02-11

1.3 Seconded

Person name:

Organisation name:

Date:

1.4 Status

Lifecycle: fragma


2. Sponsors

Sponsoring this Matta


3. Organisation

3.1 Tags

Tags:

3.2 Up- and downlines

Upline mattas:

Downline mattas:

3.3 Taskas

Taskas:

3.4 References

ValueLines: Silva°Bridge

ValuSectors:

3.5 Other docs

Associated documents

3.5 Working parties

Legal parent/lead:


4. Rationale

The reason - as points - behind this matta

  • To create a prime easy-to-market USP of the area.
  • The ‘Service’ industry in the UK is now driving 71% of the GDP and increasing: Services attract ‘more services’.
  • The meme ‘Services’ can be applied to Silva with its strong Media, Film, Freight, Tourism, Events, Education, Fashion, Software, Tech industries.
  • To create communities to enhance cross and deep pollination for more services.

5. Detailed description

5.1 Situation now

  • No consolidated area
  • What USP does the area have?

Marketing

  • Every Federal State and city does marketing
  • Agents via the GTAI, and others

5.2 Ideal situation in the future

  • Meme “Services Hub” is widely used
  • Have KPIs - to use of term
  • Marketing video
  • Marketing, affiliate network services
  • General awareness of the concept within Silva
  • SilvaAgents - Agent network across the world. Build on GTAI, on Alumni, Federal States agencies - use concept

6. User segments

Which users / user segments are directly affected?

  • State Agencies
  • Agents
  • The Media

7. Core topics

  • Service Catalog
  • Mapping to Silva°Pages.
  • Hot and Cold Service Maps
  • Meme Concept - White Paper

8. Cross pollination

Which ValueLines are touched?


9. Operative targets

What has to be done, what services are needed?

Establish:

  • Concept
  • A ring of partners, USP assets.
  • Marketing assets
  • Communities

Run:

  • Dissemination across all channels, especially abroad.

Map:

  • Hot and cold catalog for marketing, for political steering, for Startup Scouting.

10. What’s the mehrwert

What is the prime value or advantages for the user segments?

For the individual:

  • More jobs opportunities
  • Longterm - better infrastructure and services

For the collective:

  • More opportunities
  • Richer ecosystem on services

For organisations:

  • More talent
  • More opportunities

For the Federal States:

  • More taxes
  • Success for the marketing

For Germany:

  • Better cluster of excellence

For Europe:

  • A better hub

11. Changeability

11.1 Speed

Personal viewpoint, 1 - 3, where 1 is high

Priority:

Human life in danger?: No

Low hanging fruit: No

11.2 Timeframe

  • Ideal start:
  • Ideal end:

11.3 Weight

Inertia - Amount of energy needed for change = 5 (Dingy/Easy) | 10 (Speed board) | 20 (Sailing) | 35 (Motor boat) | 70 (Holiday ship) | 100 (Tanker/very very long and effort)

Inertia: 100

No of orgs involved:


12. Notes

Sketches, planning notes, calculations, etc.


13. Costs