The Bridge

1. Outline

1.1. About

The ‘Bridge’ is a portfolio of services helping enterprises abroad to gain entry to the European market and to the eastern block via Silva.

1.2. Source

Person name: Ian Williams

Organisation name:

Date in: 2021-01-20

1.3 Seconded

Person name:

Organisation name:

Date:

1.4 Status

Lifecycle: fragma

2. Sponsors

Sponsoring this Matta

3. Organisation

3.1 Tags

Tags:

3.2 Up- and downlines

Upline mattas:

Downline mattas:

3.3 Taskas

Taskas:

3.4 References

ValueLines: Silva°Bridge

ValuSectors:

• ARTS
• EDUCATION
• FASHION
• FILM
• LUXURY
• MEDIA
• TECH
• TOURISM

3.5 Other docs

Associated documents

3.5 Working parties

3.6 Legal

Legal parent/lead:

4. Rationale

The reason - as points - behind this matta

• That marketing the area overseas under the Silcon Vales / Silva banner helps the whole area.
• Having a common catalog of services is beneficial for all.
• A catalog - or the presentation of what is available - can help support common marketing efforts, upmarketing, upselling, cross-selling.
• A dedicated Line - as a handle - supports cross-pollination activities with other Lines.
• A catalog can be used to spawn new services for partners.
• A ‘State-of-the-Nation’ can be benficial for involved parties (incl. politics) in detecting what needs to be done, improved, etc.
• It might be that the Federal States already have their own service catalogs for their own areas. This Line can be used as a handle to pool them together.

5. Detailed description

5.1 Situation now

• Every Federal State and city does marketing
• Agents via the GTAI, and others
• No consolidated area

5.2 Ideal situation in the future

• The area is being marketed as well as under the Silicon Vales meme.
• SilvaAgents - Agent network across the world. Build on GTAI, on Alumni, Federal States agencies.
• Bringing the Silicon Vales meme into all the top ‘Silicon’ lists
• Concept of the Silva ServiceHub
• SilvaLife - Magazine about living in Silva
• Marketing video
• Marketing, affiliate network services
• Bot (AI) to help customers
• Have KPIs
• General awareness of the program within Silva
• Being plugged by orgs from within Silva (tradefairs, web, letters)

6. User segments

Which users / user segments are directly affected?

• State Agencies
• Agents
• The Media

7. Core topics

• Concensus of the direction
• Of the processes
• Handle for measuring KPIs
• Content for website
• Marketing assets
• DB of people doing Silicon Vales reports
• Data for positioning Silva on the global stage
• etc

8. Cross pollination

Which ValueLines are touched?

• Silva°Arts - The arts world in Silva
• Silva°Cap - Capital/Finance industry in Silva
• Silva°Events - Events in Silva
• Silva°Film - Film industry in Silva (Silvawood)
• Silva°Lux - Bling and luxury in Silva
• Silva°Tech - Tech industry in Silva
• Silva°Wear - Fashion industry in Silva
• and others

9. Operative targets

What has to be done, what services are needed?

Establish:

• A guiding framework for operations.
• Operational structure
• Worldwide measurement metrics
• etc

Run:

• Agent network
• Events
• Magazine

10. What’s the mehrwert

What is the prime value or advantages for the user segments?

For the individual:

• More jobs opportunities
• Longterm - better infrastructure and services

For the collective:

• More opportunities
• Richer ecosystem on services

For organisations:

• More talent
• More opportunities

For the Federal States:

• More taxes
• Success for the marketing

For Germany:

• Better cluster of excellence

For Europe:

• A better hub

11. Changeability

11.1 Speed

Personal viewpoint, 1 - 3, where 1 is high

Priority:

Human life in danger?: No

Low hanging fruit: No

11.2 Timeframe

• Ideal start:
• Ideal end:

11.3 Weight

Inertia - Amount of energy needed for change = 5 (Dingy/Easy) | 10 (Speed board) | 20 (Sailing) | 35 (Motor boat) | 70 (Holiday ship) | 100 (Tanker/very very long and effort)

Inertia: 100

No of orgs involved:

12. Notes

Sketches, planning notes, calculations, etc.

13. Costs