The Bridge

The bridge to Europe

Von Ian Williams | 14 March, 2021

1. Outline

1.1. About

The ‘Bridge’ is a portfolio of services helping enterprises abroad to gain entry to the European market and to the eastern block via Silva.

1.2. Source

Person name: Ian Williams

Organisation name:

Date in: 2021-01-20

1.3 Seconded

Person name:

Organisation name:

Date:

1.4 Status

Lifecycle: fragma


2. Sponsors

Sponsoring this Matta


3. Organisation

3.1 Tags

Tags:

3.2 Up- and downlines

Upline mattas:

Downline mattas:

3.3 Taskas

Taskas:

3.4 References

ValueLines: Silva°Bridge

ValuSectors:

3.5 Other docs

Associated documents

3.5 Working parties

Legal parent/lead:


4. Rationale

The reason - as points - behind this matta

  • That marketing the area overseas under the Silcon Vales / Silva banner helps the whole area.
  • Having a common catalog of services is beneficial for all.
  • A catalog - or the presentation of what is available - can help support common marketing efforts, upmarketing, upselling, cross-selling.
  • A dedicated Line - as a handle - supports cross-pollination activities with other Lines.
  • A catalog can be used to spawn new services for partners.
  • A ‘State-of-the-Nation’ can be benficial for involved parties (incl. politics) in detecting what needs to be done, improved, etc.
  • It might be that the Federal States already have their own service catalogs for their own areas. This Line can be used as a handle to pool them together.

5. Detailed description

5.1 Situation now

  • Every Federal State and city does marketing
  • Agents via the GTAI, and others
  • No consolidated area

5.2 Ideal situation in the future

  • The area is being marketed as well as under the Silicon Vales meme.
  • SilvaAgents - Agent network across the world. Build on GTAI, on Alumni, Federal States agencies.
  • Bringing the Silicon Vales meme into all the top ‘Silicon’ lists
  • Concept of the Silva ServiceHub
  • SilvaLife - Magazine about living in Silva
  • Marketing video
  • Marketing, affiliate network services
  • Bot (AI) to help customers
  • Have KPIs
  • General awareness of the program within Silva
  • Being plugged by orgs from within Silva (tradefairs, web, letters)

6. User segments

Which users / user segments are directly affected?

  • State Agencies
  • Agents
  • The Media

7. Core topics

  • Concensus of the direction
  • Of the processes
  • Handle for measuring KPIs
  • Content for website
  • Marketing assets
  • DB of people doing Silicon Vales reports
  • Data for positioning Silva on the global stage
  • etc

8. Cross pollination

Which ValueLines are touched?


9. Operative targets

What has to be done, what services are needed?

Establish:

  • A guiding framework for operations.
  • Operational structure
  • Worldwide measurement metrics
  • etc

Run:

  • Agent network
  • Events
  • Magazine

10. What’s the mehrwert

What is the prime value or advantages for the user segments?

For the individual:

  • More jobs opportunities
  • Longterm - better infrastructure and services

For the collective:

  • More opportunities
  • Richer ecosystem on services

For organisations:

  • More talent
  • More opportunities

For the Federal States:

  • More taxes
  • Success for the marketing

For Germany:

  • Better cluster of excellence

For Europe:

  • A better hub

11. Changeability

11.1 Speed

Personal viewpoint, 1 - 3, where 1 is high

Priority:

Human life in danger?: No

Low hanging fruit: No

11.2 Timeframe

  • Ideal start:
  • Ideal end:

11.3 Weight

Inertia - Amount of energy needed for change = 5 (Dingy/Easy) | 10 (Speed board) | 20 (Sailing) | 35 (Motor boat) | 70 (Holiday ship) | 100 (Tanker/very very long and effort)

Inertia: 100

No of orgs involved:


12. Notes

Sketches, planning notes, calculations, etc.


13. Costs