PROMA

1. About

The portfolio:

• The PROMA portfolio consists of promotional services across events, actions, projects, community activities, communication streams for Silva and its partners.
• Supplying a catalog of possibilities for partners to place their brandmark in front of endusers or to further their Corporate Social Responsibility (CSR).
• Supplying products with Silva and sponsor brandmarks, wearables, collectables, directly and for wholesale.

The integration:

• Integration with other SDA services, State marketing bureaus, 3rd-parties.
• Cross-pollination with other value focused industries, SDA booster programs i.e. Silux.

The USP (examples):

• Making the Silva world real
• Wave your flag and do good

The tagline:

• Together is more
• Silva look

2. Items

Sponsoring of:

• Talks
• Events
• Projects
• Materials
• Services

Brand placement:

• Webpages
• Mobile
• Apparel
• Reports
• Posters
• Newsfeeds
• Tickets
• Magazines
• Podcasts
• Videos
• Events - Walls, drinks, freebees/materials, meeting rooms.

Brandable objects:

• Apparel - T-sheets, hoodies, sweatshirts, hats, beanies, jackets, vests
• Drinkware
• Poster - Of the Lines, locations, organisations, calenders, with Sponsors

Central services:

• Platform, coordination
• Purchasing, artwork, coordination
• Outlet network

Partner services:

• Catalog of branding options
• Channels

Enduser services:

• mySilvable
• my…

3. Value

For the individual:

• Collectables
• Association and belonging
• Doing good

For the collective:

• Cultural diversity
• Community support (giveaways)
• Improved local services (CSR)

For partners:

• Win-Win
• Brand placement possibilities
• CSR possibilities
• Better staff moral
• Local community support
• Collectables as prizes for events

For Silva:

• Brand amplification
• Marketing for Silva, the area, the causes
• As collateral for helping
• Helping people and orgs to exchange
• Empowering Silva industries
• New services

For the Federal States:

• Area Marketing
• Jobs, taxes