PROFA

1. About

The portfolio:

• The PROFA portfolio consists of a collection of services marketing Silva to the world.

The integration:

• Integration with State marketing bureaus
• Integration with other SDA service portfolios.

The USP (Tags):

• Opportunity, creating, cosmopolitan, safety, family wellbeing.

The tagline (Examples):

• Work, play and love

2. Items

Services for partners:

• Ax - Assets, Media
• Bx - Build - Build what you need
• Cx - Community services
• Dx - Design / Branding Info
• Ex - Enterprise - Silva
• Gx - Grid details of agents, partners
• Hx - Help - 1st level support details for end users
• Ix - Incentives for affiliates, partners
• Jx - Joint, central services, legal, projects
• Kx - Knowledge base
• Lx - Logistical info / purchasing
• Mx - Market(ing) services, news
• Nx - Network info
• Ox - Opportunity management
• Px - Partner services, onboarding, VIPs, Ambassadors
• Rx - Resources - 3rd Level support i.e. at partners
• Sx - Services available to partners (2nd level support)
• Tx - Training - Learning materials
• Ux - User / HR materials
• Vx - Value - Info about products and services
• Wx - Wiki
• Yx - Yelo pages

Central services:

• FacePlan
• Yearbook
• Facefair
• Training materials for partners.
• Profiling of value focused industries

Partner services:

• Brand placement

Enduser services:

• Websites
• Apps
• Magazines - Via other service portfolios

3. Value

For the individual:

• Associating to a clear profile

For the collective:

• Belonging to a dynamic area

For partners:

• Consolidated views
• Synchronisation across channels, partners, markets, industries, states, countries.
• Inclusion in value focused industries
• Increased and consistent visibility across the world.

For Silva:

• Silva Brand placement in DE, EU and World

For the Federal States:

• Central repository
• Quality assurance
• Longterm planning, metrics
• Definition of other value focused industries
• Long term - jobs, taxes