By Ian Williams | 2 March, 2021
1. About
The portfolio:
- PORTA is a portfolio of services helping entrepreneurs and enterprises abroad to gain entry to the European market and to the eastern block via Silva.
- To use Silva as a service hub - either in building custom services or connecting to or via partners.
The integration:
- With other SDA services
- Federal States marketing bureaus
- Other agent and partnernetworks
The USP:
- One port-of-call
The tagline (Examples):
- Services à la carte.
- Your bridge to the biggest single market: Europe
- Your bridge to Europe and beyond…
2. Items
Catalog:
- DB of services, contacts, etc
- Promotional media
Central services:
- Agent and partner services
- WIKA integration
Partner services:
- Partner Network care
User services:
- myBridge
3. Value
For the individual:
- Consolidated view
- One point-of-call
For the collective:
- In the long term - jobs, better infrastructure, more diversity to choose from, wealth.
For partners:
- Brand placement
- Centralised
- Contracts, new partnerships
For Silva:
- Central hub, multi-channel orientated
- Silva specific expose
- A seed for later AI services
- Marketing handle
- Integration with other services
- It can be extended with time
For the Federal States:
- Enhancement to existing services
- Bundeling of services for export
- Extra channel for marketing
- Marketing ploy to piggy back