By Ian Williams | 2 March, 2021
1. About
The portfolio:
- NEWSA is a portfolio of Media Services covering content creation for print and online media, marketing, providing central news facilities, IP rights.
The integration:
- NEWSA services are integrated with other SDA services, State marketing bureaus, partners and 3rd party media companies.
- Feeding internal products, newspapers, affiliates, partners.
The USP:
- Central hub for creating, collecting, archiving and distribution.
The tagline:
- TBD
2. Items
Central services:
- Content and media asset creation & management
- Media management incl planning
- Print and online media creation
- Database, APIs
- NewsHub - Collecting, collating
Partner services:
- Hub-Management-Services i.e. with partners
- Brand placement
- Integration
- Feeds
Enduser services:
- Talks, podcasts, TV, Magazines
- myFeeds - Newsfeeds for magazines and online websites
- myNews
3. Value
For the individual:
- Interesting content
- Silva specific news
For the collective:
- Cross-pollination with other industries
- Research gateway
For partners:
- Central feed
- Idea generation, new products
- Content for reuse
- Brand marketing
- Interfaces for automation
For Silva:
- Silva focused media
- Reuseable content
- Archive
- Quality
For the Federal States:
- Planning with better ROI
- Fosting value industries, clusters