CHARMA

1. About

The portfolio:

• The CHARMA portfolio consists of a list of services to create magical moments within Silva.

To:

• Discover - Roads, places, tours
• Memories - The S°PASS
• Experience - Area and Silva branded events

The integration:

• Integrated with States marketing bureaus, event organisers, notable personalities.
• Integration with 3rd parties within Silva
• Cross integration with other SDA service portfolios.

The USP:

• All things magical.

The tagline:

• The Silva magic.

2. Items

Area events:

• List of traditional events across the area.

Silva branded:

• Economy focused events - Silva°Summit
• Culture and tourism focused - Silva°Jazz, Silva°Classic, Silva°Danz, Silva°Flames
• Silva°Stage - Fostering experimental and world class culture.

Central services:

• Database of curated items
• Hot and cold lists
• Media assets
• Product development
• Event management
• User surveys
• Maps

Partner services:

• Product development services
• Marketing, sponsoring, tourism, upselling.

Enduser services:

• Information
• S°PASS - S10, S20, S50, S100, S200 Passport
• Gift certificates
• mySilva

3. Value

For the individual:

• Fun things do to alone, with partner or family
• More diversity
• Central list of events in the Silva area.
• More jobs

For the artist, more possibilites:

• To be creative
• To network
• Brand fostering
• Income

For the collective:

• More diversity, things to do
• Fostering cultural foundries
• More tourism, with jobs, wealth
• Things to be proud of

For partners:

• Synchronisation of magic across partners
• Brand placement channels
• Actuality
• Content for media
• Product binding, loyality
• More gigs possibilites

For Silva:

• Synchronisation of events across the region
• Cross-pollination with Silva industries, partners
• More ‘in-the-news’
• Creation of new events
• More tourism
• Increased marketing by the inhabitants themselves.
• Branding of the area across the world

For the Federal States:

• Central curated list of magic within Silva
• Creation of new magic
• Shared marketing
• General upmarketing of the area
• More tourism
• More jobs, taxes
• Branding of the area across the world

4. Rationale

• Culture attracts tourists, talent, makes people happy
• Fosting cross-pollination creates something new
• Syncing events across the area creates new products, services, jobs
• Putting Silva on the world stage is a boost for the region.